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Software Company

man standing in front of people sitting beside table with laptop computers

The client is a US-based software solutions provider company that provides Build & Release automation service to the vast industry sector and we have been very successful in delivering ROI to them. And we have proved to be the best vendor so far they have ever engaged with, every week we have been getting appreciation emails from the top management (CEO) for the work we have been delivering.

Challenges / Requirements

The client wanted a reliable Lead Generation Services provider to create a SQL engine (sales qualified leads) to improve the efficiency and ROI of the Sales Team. A SQL (Sales Qualified Lead) is a prospective customer that has been vetted as per certain pre-determined criteria and is deemed to be Sales Ready, with a clear intent to purchase in the near future.

Campaign Specifications

  1. Campaign Type: Appointment Setting
  2. Methodology: Email & Tele Calling
  3. Target Location: US
  4.  Target Industry: All Industry except Government
  5. Target Size: 500-50000

Our Approaches & Deliverables

  1. Maxus Created a lead generation strategy and execution plan, assessed the project requirements, and created a resource allocation plan and proposal.
  2. We worked with the client to develop a framework of marketing campaigns and targeting methodologies.
  3. We ran multi-channel Install Base Campaigns for faster and more accurate lead generation.

Results

Maxus Marketing was able to generate relevant appointments and discussions leading to a 200% ROI (Return on Investment) and 653% increase in conversion rate on sales effort for the Software Company.