Media Agencies

The client wanted a Lead Generation Services vendor to handle the generation of multi-variety leads for their existing clients.

1. Study the client’s requirements and buyer profiles.
2. Create a lead generation strategy and execution plan, assess the project requirements, and create a resource allocation plan.
3. Create multi-channel campaign plans with clear deliverables like build/generate a database of highly relevant prospects, cleanse, append, and structure the database as per targeting strategy.
4. Execute the campaigns, to generate leads as per the requirement.
5. Verify and filter the leads for sales readiness as per pre-determined CBL criteria.
6. Handover generated CBL’s to the in-house Sales Team or set up appointments, if required, as per the agreed targets.

1. Set up and stabilized the Lead Generation strategy & engine.
2. Maxus Marketing delivers more than 1000 multi-variety leads.
3. These leads have helped clients to win business and scale up their sales effort.

We could assist their team on various activities pertaining to lead generation, content syndication and other services in the B2B segment and we helped them by driving leads for their clients. We are assisting many tech publishers in fulfilling the lead allocation volumes on a month to month basis on a CPL model. This kind of approach didn’t only assist in improving their ROI but also increases the conversion rates for their clients as the leads we get are more relevant, accurate, verified and have a high touch factor. We are currently generating around 3000 leads (all B2B) on a monthly basis on a slew of various campaigns that we get from our publisher partners.