Network Security Product Company

The client wanted a Lead Generation Services vendor to handle the generation of “Appointments“. An Appointment is a prospective customer that has been researched and vetted and is deemed sales-ready. These leads are handed directly to the sales team for solution/product pitching.

1. Campaign Type: HQL
2. Methodology: Email & Tele Calling
3. Target Audience: Information Security Manager, Director (IT Security), VP (IT Security), CISO
4. Target Location: UK
5.  Target Industry: All Industry
6. Target Size: 100-1000

The Network Security Company had a requirement for HQLs which would generate sales revenue within a short timeframe. An HQL is the highest quality and highest converting pay-for-performance lead using this client can boost the effectiveness of his/her sales team and close more business quickly.

1. Using years of Lead Generation expertise the Unbound worked with the client’s sales team to quickly set up the quality criteria and targeting framework for HQLs.
2. Maxus then set up campaigns and processes/systems for generating, vetting, and classifying leads as HQLs.

1. Maxus generated 781 HQLs to pass on to the Client’s sales team growing their pipeline revenue potential by 150% within a span of 11 months.
2. There was a 185% increase in conversion rate on sales efforts.