Salesforce Consulting Company

The client wanted a Lead Generation Services vendor to handle the generation of “Appointments”. An Appointment is a prospective customer that has been researched and vetted and is deemed sales-ready. These leads are handed directly to the sales team for solution/product pitching.

1. Study the client’s strengths, the market structure, and competition and buyer profiles.
2. Create a lead generation strategy and execution plan, assess the project requirements, and create a resource allocation plan and proposal.
3. Create multi-channel campaign plans with clear deliverables like Create a database of highly relevant prospects, cleanse, append, and structure the database as per targeting strategy.
4. Execute the campaigns, to generate MQLs, tweak campaigns to generate high-quality MQLs.
5. Verify and filter the leads for sales readiness as per pre-determined CBL criteria.
6. Handover generated CBL’s to the in-house Sales Team or set up appointments, if required, as per the agreed targets.
7. Gather feedback from the client’s in-house sales team and incorporate that into the campaign targeting strategy to improve conversion rates week-on-week.

1. Set up and stabilized the Lead Generation strategy & engine.
2. Maxus Marketing delivered more than 100 appointments.
3. These appointments have helped clients to win business and scale up their sales effort.