We create collaborative, compelling content to educate and influence prospective customers as they move down the purchasing funnel, precisely timed and personalized using Maxus’s data and research.
Delivering top of the funnel marketing ready leads. Marketing qualified leads (MQL) are defined as leads that have high conversion potential. They are typically at the top of the sales funnel. We create collaborative, compelling content to educate and influence prospective customers as they move down the purchasing funnel, precisely timed and personalized using Maxus’s data and research
The MQLs are then vetted, qualified, and gauged for inside sales-readiness. Prospects that show clear interest in receiving callbacks from inside sales reps are identified. At this point, quick response to queries is critical. Constant dialogue is also maintained and communication between marketing and sales teams is crucial. Sharing of repetitive information should be avoided – because it assumes leads have no prior knowledge of your products and services. Instead, the sales team should continue the story that has been built via marketing.
Leads that have undergone the BANT qualification process. They have answered all the questions and meet the criteria to be a good fit for your product. To know how close, they are to a buying decision:
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Our resources are also trained to effectively identify problems and present your solution for them. They can communicate the benefits and gather information, such as Buying Timeline, Current Vendor, Grievances with the current vendor, etc. that further qualifies the lead. Finally, they can also take it a step ahead by setting up a call-back, which can then be converted into a qualified business opportunity by your sales representatives.
Content that builds trust between buyers and brands drives quality engagement, leading to quality acquisition. We create collaborative, compelling content to educate and influence prospective customers as they move down the purchasing funnel, precisely timed and personalized using Maxus’s data and research. The latest research shows technology marketers are seeing more success with content marketing. According to the research, 31% of tech marketers reported high levels of content marketing success – up 7 percentage points from last year. However, 69% of tech marketers are still struggling with their content marketing approach. We provide technology marketers with proven marketing services around the entire content ecosystem.
Maxus is a Lead Generation company that provides end-to-end sales enablement services from Database Management to Appointment Setting.