Software Solutions Company

The client wanted a Lead Generation Services vendor to handle the generation of “Appointments“. An Appointment is a prospective customer that has been researched and vetted and is deemed sales-ready. These leads are handed directly to the sales team for solution/product pitching.

1. Study the client’s strengths, the market structure, and competition and buyer profiles.
2. Create a lead generation strategy and execution plan, assess the project requirements, and create a resource allocation plan and proposal.
3. Multiple segments were targeted. Both the use & buyer of the solution were the key identified targets.
4. Create multi-channel campaign plans with clear deliverables like Create a database of highly relevant prospect, cleanse, append, and structure the database as per targeting strategy.
5. Teams got trained on client services offering.
6. Appointments were generated at a fast pace.
7. Gathered feedback from the client’s in-house sales team and incorporate that into the campaign targeting strategy to improve conversion rates week-on-week.

1. Since the customer was starting such campaigns for the first time Unbound Marketing was instrumental in Outlining, Setting up, and stabilizing the Lead Generation strategy & engine.
2. Maxus Marketing delivered more than 80 appointments in seven months.
3. These appointments have helped clients to win new business accounts and meet their sales targets.
4. The campaign has been successful and has scaled 4 times the size they started with.